Artificial Intelligence - Thailand

Thailand's Cabinet approved the National AI Strategy and Action Plan (2022–2027) on 26 July 2022, targeting over 30,000 AI talents and at least 600 public/private agencies using AI, with the Prime Minister chairing the National AI Committee and NECTEC serving as technical secretariat.

ETDA released Draft Principles for AI Legislation in May 2025 with public comments accepted through 9 June 2025. The framework introduces prohibited-risk AI tiers (e.g., social scoring, subliminal manipulation) and high-risk AI tiers, imposing transparency, incident reporting, and human-oversight duties on providers and deployers. A full AI Act bill is expected to be prepared in 2026.

ETDA operates the AI Governance Center (AIGC), which conducts research, advises organisations adopting AI, manages a national AI registry, supports regulatory sandboxes, and monitors global AI trends. ETDA also published non-binding 'Principles for Regulating the Provision and Use of AI in Thailand and Beyond.'

On 12 September 2025, the Bank of Thailand issued a 'Policy Direction on Risk Management of the Use of Artificial Intelligence System,' applying to financial institutions — the first sectoral policy direction from a prudential regulator specifically addressing AI risk management, though not binding statutory regulation.

On 17 February 2026 Thailand's Personal Data Protection Committee (PDPC) released draft Guidelines on Personal Data Protection in the Development and Use of AI for public consultation, linking existing PDPA obligations to AI training data collection and automated decision-making.

On 18 July 2025, Thailand's Office of Consumer Protection Board (OCPB) issued a binding notification governing AI-generated advertising content — the first directly binding sectoral rule touching AI output, requiring disclosure and accuracy standards for AI-produced promotional material.