Artificial Intelligence - Philippines

President Marcos approved the National AI Strategy for the Philippines (NAIS-PH) at a Malacañang sectoral meeting on 20 May 2025, directing best use of AI for national development with a roadmap targeting an 'AI-powered' Philippines by 2028.

DOST developed NAIS-PH (with DTI sector roadmaps) following the President's March 2025 directive; the strategy is structured around infrastructure, workforce, innovation, data governance and policy, and AI deployment, and is non-binding guidance rather than enforceable law.

Multiple comprehensive bills are pending in Congress, including Senate Bill No. 25, the 'Artificial Intelligence Regulation Act (AIRA),' filed in the 20th Congress (first reading July 2025), plus House proposals to create an AI development/regulatory authority and an 'AI Bill of Rights.' None are enacted.

COMELEC Resolution No. 11064 (adopted 17 Sept 2024, effective 26 Sept 2024) regulates AI and social media in the 2025 national, local and BARMM campaigns: it mandates clear, conspicuous labels/watermarks and disclaimers on AI-generated/manipulated content and prohibits deepfakes, bots and coordinated inauthentic behavior.

Numerous standalone deepfake bills have been filed in both chambers of the 20th Congress (e.g. multiple House Bills and Senate Bills targeting malicious synthetic media), but these remain proposals and are not yet law.

In the absence of an AI-specific statute, AI is governed indirectly through existing instruments such as the Data Privacy Act of 2012 (administered by the National Privacy Commission) and consumer/IP/cybercrime laws, supplemented by agency guidelines in areas like education and e-governance.