How do you prove a photo or a voice is real without a platform vouching for it?
Opportunity
Synthetic media is now good enough to fool anyone, and the only answer on offer is trusting whichever platform shows it to you. Provenance needs to live with the file and be checkable by anyone, the way a signature proves who signed. The cryptography exists. The adoption does not.
Why it matters
Trust in what we see and hear online depends on solving this before the fakes win.
How I score the opportunity
The Opportunity Score is my own read, not a measurement: how much it hurts, how often it bites, and how little exists to solve it today. Higher means I think it is more worth building.
How much pain it causes when it shows up.
How often people actually run into it.
How little good tooling exists for it today.
More problems worth solving
What does an AI agent's bank account actually look like?
AI x CryptoCan an on-chain organization run by agents avoid becoming a scam machine?
AI x CryptoWhy is on-chain identity either nothing or your entire life?
AI x CryptoHow do I audit which agent acted under my identity across a delegation chain?
AI x CryptoHow do I verify that an AI agent holding my funds is actually solvent?
AI x CryptoHow does anyone verify that an agent payment matched what the human actually meant?